SEM Specialist

We’re looking for an SEM specialist. If you know what that is, we want to talk to you. We’re Digital Cement, a direct and digital agency located in an old carpet factory in trendy Liberty Village. Our Demand Generation group is growing and we’re looking for the right person to manage our PPC and display campaigns, track the results with analytics and optimize them to death. You have a couple of years experience. If you know anything about SEO, that’s a bonus.

You have what it takes if you have:

• Ability to develop and implement PPC campaigns
• Ability to manage keyword research and discovery
• Ability to write PPC ads (or work with a copywriter)
• Knowledge of Google, Yahoo! & MSN paid search interfaces
• Understanding of bid management fundamentals
• Knowledge of the newest tools & continual updates on PPC ad formats
• Familiarity with the implementation of conversion tracking code
• Working knowledge of Google Analytics
• Sound understanding of testing principles (A/B, multivariate, etc.)
• Ability to track, monitor and optimize recommendations for campaigns and landing pages
• Ability to interact with clients on results, and recommendations for their campaigns
• Experience buying online display advertising a benefit
• Experience working with PPC campaign management tools an asset (e.g. Acquisio, Clickable, etc.)
• 3 – 5 Years of experience managing PPC campaigns
   

Interested? Drop us a line or check us out at www.digitalcement.com or email us at jobs@digitalcement.com.