Turning lemons into lemonade in social media - is that even possible? The American Red Cross proves that it is.
With the influx of social media usage, we are all too familiar with the story of a rogue tweet. For example, we’ve seen a community manager accidently updating a professional account with personal information, sarcasm not quite jumping across the 140 characters, and a business not understanding how to use the channel. But according to the American Red Cross, this doesn’t have to lead to the social media #fail blog.
Don’t believe us?
Check out what @RedCross did on Twitter recently.
First, a social media specialist tweeted this:
Obviously not what the American Red Cross wants to tweet. Immediately the Social Media Director received a number of emails and quickly deleted the post.
What happened next? From past examples of business blunders, we’d think @RedCross would be scorned for such a tweet, but that wasn’t the case.
Quickly the American Red Cross tweeted this:
Did they really tweet a joke in response to that? This is an impressive way to spin the conversation around, @RedCross. Kudos!
Furthermore, in the spirit of this tweet, beer brand @dogfishbeer perpetuated the positivity, generating donations for the American Red Cross using hashtag #geetngslizzerd.
What!? An extremely positive result to a potentially disastrous tweet? Who would have thought?
Based on recent history, we would definitely say “no,” but this example proves otherwise. I’m extremely impressed with the foresight of @RedCross to put up that tweet. This is a great example of how social media continues to evolve and surprise. If you have a community manager that sends a “rogue” tweet, learn from this and turn lemons into lemonade.
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