You’ve probably heard about “the year of mobile”. It’s a mythical time in a galaxy far, far, away....Okay, not quite. But you get that impression sometimes.
At Digital Cement, we’re so over the whole “year of mobile” debate. It’s time to change the debate. We’re asking is this YOUR year of mobile?
I’ve made the point in another article that it’s time to start investing in mobile with some trial, foundational programs if you haven’t already. If you are already investing in mobile, it’s about road-mapping the path to mobile maturity.
Since this is the first mobile-related post on our newly christened blog, I thought it’s best to start with 3 important questions we use to frame all discussions about mobile marketing.
1. What are your mobile customer’s device profiles and usage habits?
2. How can you engage them at points of inspiration and perspiration (or “want and need”)?
3. What experiences can you deliver that offer genuine and repeatable utility?
Answering these questions, and all the questions that spin off from them, will go a long way towards helping you succeed in the space.
If this raises some curiosity about our mobile practice, and staying on the first post theme, here are a few words on how we approach mobile marketing.
At DC, we’re about direct marketing. Simply, we find the customers you want to talk to, engage them and help you build a relationship with them. The good news is mobile’s the perfect acquisition channel because it’s so personal and is rarely separated from the user.
The other good news is that we’re channel agnostic. We aren’t going to push an iPhone app on you because it’s sexy and that’s what WE want to build. If it’s not right for you, we’ll tell you.
What we will do is help you identify the best mobile channels to reach your customers and connect in a way that delivers recurring value for the customer and for you. We’ll also back that up with superior analytics, segmentation and relationship management capabilities.
Enough of a pitch. You can learn more about us on our website.
In future posts, I’ll address key issues facing marketers in the mobile space, best practices for successful programming and generally just try to be helpful in advancing the appreciation and use of mobile marketing.
I’ll be back soon! In the mean time, Be Direct.
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