One Great Example of How to Use Social Media for Busines

When many businesses look into using social media they try to find the "big idea" or find a new way to promote their business, but to be successful they don't have to.  I am a social media specialist, but I am also a consumer who uses the channels available to me to talk to the brands and companies that I have questions for - this is a common use of social media by consumers.  I don't expect anything earth shattering, if I have a question I don't need anything free, just answers.  Recently I had an exchange with the Twitter handle @Overstock, and I could not have scripted it better myself.  The person in charge of this account helped and answered my questions beyond my expectations.  See for yourself:

There are so many posts available telling businesses how to build a social media presence and make it successful.  Yes, you do need to learn the tools, but like this example and many others - do what you do best as a company and stand out that way.

Thank you Overstock.com for a great customer service experience!

Cheers,

Jill