When it comes to customer marketing strategy, marketers face unprecedented challenges. In a changing marketing landscape, where social media and customer trust have gained new emphasis, and marketers have less control than ever, companies need to embrace a new customer marketing strategy.
Register now to receive the Relationship Marketing 3.0 PDF whitepaper
This new whitepaper, by Peppers & Rogers Group and Digital Cement, discusses the new challenges and best practices around the evolution of customer relationships, and examines how to build a customer marketing strategy that provides a foundation for an integrated, iterative and flexible relationship marketing program.
In 2009, while 88% of marketing professionals surveyed said they employed relationship marketing strategies, 53% admitted that the majority of their budgets were spent on acquisition efforts, versus 24% for retention activities. This survey shows that there is a serious disconnect between theory and practice.
The survey also explores what relationship marketing techniques and social media activities marketers are currently using in their customer marketing strategy, as well as attitudes toward which initiatives have proven most effective.
True customer engagement is the result of developing long-term meaningful and sustainable relationships that grow and extend over a period of time across multiple marketing and operational channels.
See how this invaluable whitepaper can give you the insight of 650 marketing executives as they respond to the shifting landscape.
Founded in 1993 by Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group is a management consulting firm, recognized as the world's leading authority and acknowledged thought leader on customer-based strategies and underlying business initiatives.
Unlike consultants, analytic vendors or agencies, Digital Cement seamlessly integrates customer marketing strategy, analytics, experience design and deployment, to deliver programs quickly and effectively.
To learn more about how Digital Cement can help your company thrive in marketing's new ecosystem, please visit www.digitalcement.com or contact Sharad Verma at sverma@digitalcement.com; telephone 416.537.7503 (toll-free 1.800.354.0264).